How Sila Nanotechnologies Scaled Enterprise Sales with Account Mapping
How a fast-growing battery technology company used org charts and LinkedIn sync inside Pipedrive to align account strategy across stakeholders and regions.
Sila Nanotechnologies is a San Francisco Bay Area growth-stage company building lithium-ion battery technology around its proprietary Titan Silicon™ anode. The technology enables longer-range, faster-charging electric vehicles and consumer electronics. Backed by major investors, Sila is scaling toward mass production, with output ramping at its Moses Lake facility.
The challenge
As Sila expanded its enterprise sales efforts, coordinating across multiple stakeholders and regions got harder. Their Pipedrive setup didn't give the team the depth and clarity they needed for structured account planning — especially when a deal called for fast alignment and precise execution.
The solution
Sila added vizrm's org chart builder and LinkedIn integration inside their existing Pipedrive environment:
- One-click access to buying-center maps from deals
- Visual org charts for meetings and account reviews
- LinkedIn contact sync with account tagging
- Account mapping with groups and placeholders for roles they hadn't filled yet
The results
Planning happens on the account map. Teams now pull up the org chart during strategy meetings.
"In account strategy meetings, people now pull up the org chart to clarify structure and decide who we need to move forward with."
Less administrative work. Reps save time every day by managing Pipedrive contacts directly from LinkedIn.
"Account managers really like how they can easily add contacts from LinkedIn. That's been one of the most appreciated features." — Amanda Youssef, Head of Sales Ops, Sila
More executive visibility. Leaders get real-time insight into account structures and sales strategy, not just a snapshot at quarterly reviews.
Want the same account clarity in your own deals? Try vizrm inside your own CRM.
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