How Sila Nanotechnologies Scaled Enterprise Sales with Account Mapping

Sila Nanotechnologies is a San Francisco Bay Area growth-stage company building lithium-ion battery technology around its proprietary Titan Silicon™ anode. The technology enables longer-range, faster-charging electric vehicles and sleeker, more capable consumer electronics. Backed by major investors, Sila is expanding rapidly, with production ramping up at its Moses Lake facility. Its mission is to power the world's transition to clean energy.

As Sila scaled toward mass production, its sales team turned to vizrm to bring structure, transparency, and speed to the enterprise sales process.

The challenge: a fast-growing sales team

As Sila expanded its enterprise sales efforts, coordinating across multiple stakeholders and regions became increasingly complex. Traditional Pipedrive CRM views lacked the depth and clarity the team needed for structured account planning — especially when a deal called for fast alignment and precise execution.

The solution: org charts and LinkedIn integration

With vizrm, Sila brought structure and transparency to its complex accounts, right inside the tools reps already use. The features that mattered most:

Relationship visibility

• One-click access to buying-center maps from Pipedrive deals
• Visual org charts for briefings and reviews

LinkedIn CRM integration

• LinkedIn contact sync to Pipedrive with account tagging
• Contact creation and updates straight from LinkedIn

Advanced account mapping

• Groups and placeholders to represent roles the team hadn't filled yet

The result: a scalable enterprise sales process

The team realized substantial benefits quickly. Today, Sila tracks an extensive base of strategic accounts using vizrm's dynamic org charts.

Account planning and strategy conversations. The team now uses vizrm account maps and org charts as the basis for communication in critical planning meetings, creating alignment and clarity around account strategy.

"In account strategy meetings, people now pull up the org chart to clarify structure and decide who we need to move forward with. It adds context and visual clarity that wasn't possible before."

Reduced administrative work. Sellers save time every day by adding and updating Pipedrive contacts, deals, and activities directly from LinkedIn.

"Account managers really like how they can easily add contacts from LinkedIn. That's been one of the most appreciated features." — Amanda Youssef, Head of Sales Ops, Sila

Improved executive reporting. Executives gained transparency into the structures and sales strategies behind Sila's key accounts. Briefings now happen as needed rather than only at quarterly reviews, so decisions get made with current information.

"It's been very helpful for our execs. Whether they're on a plane or at a conference, they can just open vizrm and understand who reports to whom - who's the blocker, who to engage with."

Want the same account clarity in your own deals? Try vizrm inside your own CRM.